Founded in 1999, futuretext is a publishing company specialising in mobility, digital convergence and other emerging technologies.

futuretext started off as a consulting company with a small publishing arm to support the consulting business. However, in 2003 we focussed completely on being a publishing business. Today, the roles are reversed - with futuretext becoming mainly a publisher with a small consulting division.

At the last count, readers from thirty-four countries have bought our books including customers like BT, Nokia, Google and Ogilvy. Our authors include industry visionaries like Tomi Ahonen, Tony Fish, Rakesh Radhakrishnan and Mark Curtis. A partial list of organisations that have bought our books include: Accenture, Boston consulting group, BT(British Telecom), Ericsson, France telecom, Google, HP(Hewlett Packard), London school of economics, MIT(Massachusetts institute of technology), Nokia, O2, Ogilvy & Mather Ltd(London), Orange, Oxford university, Siemens, Telecom NZ, Telstra and Vodafon.

futuretext was founded on the vision that 'if you use the Internet, you cannot ignore the power of the mobile internet'. Both, our readers and our authors share that vision.

Our readers want to know how to create applications based on mobility and digital convergence. These are complex topics. Through our books, we can provide an unbiased view point that will take the reader from 'concept to execution'. Our books are key resources for decision-makers and entrepreneurs and have been included in features by the Mobile data association, IPA, (Institute of practitioners in advertising), 3GSM and the Chartered Institute of marketing.

Our authors have deep industry experience. This personal knowledge means they can provide authoritative insights and detailed coverage of the subject.

futuretext customers buy more than a book – they also engage with others in the industry through our events and forums. (For example Ajit Jaokar, the founder of futuretext, chairs Oxford University's Next generation mobile applications panel (www.forumoxford.com) and Tony Fish runs the popular mashup events www.mashupevent.com/ in London ).


Management and Advisory board

futuretext was founded by Ajit Jaokar in Nov 1999
Tony Fish joined futuretext as an advisory board member in Feb 2005
Tomi Ahonen joined futuretext as an advisory board member in April 2005


Ajit Jaokar

Ajit JaokarAjit Jaokar is the founder of the London based publishing and research company futuretext (www.futuretext.com) focussed on emerging Web and Mobile technologies -including Web 2.0 and Mobile Web 2.0.

His thinking is widely followed in the industry and his blog, the OpenGardensBlog (www.opengardensblog.futuretext.com), which was recently rated a top 20 wireless blog worldwide

In 2009-2010, Ajit was nominated as part of the Global Agenda Council on the Future of the Internet by the world economic forum. He hopes to use this opportunity to further extend the pragmatic viewpoint of the evolution of Telecoms networks in an open ecosystem.

(Note: The Network of Global Agenda Councils plays a significant role in shaping the global agenda by monitoring global issues and elaborating recommendations to address them. Each Council, comprised of 15-20 Members, serves as an advisory board to the Forum and other interested parties, such as governments and international organizations. The Global Agenda Councils also act as the intellectual drivers of the World Economic Forum's Global Redesign Initiative, an unprecedented international, multistakeholder and multimedia dialogue that aims to develop a 21st-century vision of global cooperation. Members of the G20, the UN and other International Organizations have pledged their support for this initiative. )

Ajit is best known for his books Mobile Web 2.0, Social Media Marketing. Two new books ('Open Mobile' and 'Implementing Mobile Web 2.0') are being released in 2009.

His consulting activities include working with companies to define value propositions across the device, network, Web and Social networking stack spanning both technology and strategy. He has worked with a range of commercial and government organizations globally including The European Union, Telecoms Operators, Device manufacturers, social networking companies and security companies in various strategic and visionary roles.

His recent talks and forthcoming talks include: CEBIT 2009;MobileWorld Congress(2007, 2008, 2009); Keynote at O Reilly Web20 expo (April 2007);Keynote at Java One; European Parliament – Brussels – (Electronic Internet Foundation); Stanford University's Digital visions program;MIT Sloan;Fraunhofer FOKUS ; University of St. Gallen (Switzerland); Mobile Web Strategies (partner event of CTIA in San Francisco).

Media appearances include BBC – Newsnight – 3phone launch; CNN money; BBC digital planet .

Ajit chairs Oxford University's Next generation mobile applications panel and conducts a course on Web 2.0, Social networking, Mobile Web 2.0 and LTE services at Oxford University.

Ajit lives in London, UK, but has three nationalities (British, Indian and New Zealander) and is proud of all three. He is currently doing a PhD on Privacy and Reputation systems at UCL in London.

You can contact ajit at ajit.jaokar at futuretext.com

See a video of Ajit's talk at CEBIT in Hannover (intro in german - presenttion in english)

Tony Fish

Tony FishTony Fish is an experienced and professionally qualified executive and accomplished public speaker.

Tony has worked with numerous organizations on trends and global business issues, he has particular expertise in the development of innovation through partnership that has enabled him to build an enviable professional reputation with a wide and diverse professional network.

Tony Fish is known for delivery, his probing questioning, clear decision making, simple no-nonsense attitude and robust financial views and governance controls. In additional to this, he has an excellent grasp of strategic and economic issues relating to growth businesses, their patterns for survival and brings an innovative flare to delivery, deal execution and fund raising.

"Mobile Web 2.0" is the second book Fish has written and provides a detailed strategic analysis of the changing relationships in mobile, media and retail as the markets move towards openness. The book focuses on the advent of user generated content and how this will affect the established economic models and force change from supply:demand to create:consume. Tony Fish has been involved for over 20 years in the Technology Media and Telecoms industries, and has been associated with building hi-tech companies since his first IPO (OFEX) in 1994.

AMF Ventures provides consulting on the developments and implications of operating in a converged 2.0 world, to companies who are already, or discovering how to, derive value from next generation networks and devices. AMF Ventures has a proven and stable team of experts available who are supported by a wide and strong network of partners and independent associates.

AMF Ventures is based in London, with partner companies in Germany, France, Spain, Italy, Holland and the US. Our experts can help you address strategic or tactical projects, ideas or concepts and have a range of consulting products built on past projects and experience.

Tomi Ahonen

Tomi AhonenTomi T Ahonen is an independent consultant based in London and considered the global guru on the business of next generation mobile telecoms, so-called 3G and 4G. His latest book 'Communities Dominate Brands (www.communities.futuretext.com) ' is becoming a worldwide bestseller bridging the spheres of technology and marketing via an understanding of digital communities.

He authored the three pioneering books on the business, services and marketing of next generation mobile, each a bestseller. He lectures at Oxford University on 3G telecoms. Tomi has delivered keynote addresses on six continents and been quoted in over 120 press stories. Tomi's client list reads like the who's who of 3G, starting with Ericsson, Orange, Nokia, NTT DoComo, Siemens, Teliasonera and Vodafone. Tomi has also provided consultancy to non-telecoms customers including Aller Group, Bank of Finland, DHL, Economist Group, HSBC, Kemira, Pohjola, United Nations Security Council, etc.

Tomi was earlier employed by Nokia as Head of 3G Consulting and end-user 3G Research Centre; at Elisa Group where he created the world's first fixed-mobile service bundle, and set the world record for taking market share from the incumbent; and at Manhattan internet provider, OCSNY. Tomi holds an MBA from St John's University NY and a bachelor's in marketing from Clarion University. His books are m-Profits: Making Money from 3G (Wiley 2002), 3G Marketing (with Timo Kasper and Sara Melkko, Wiley 2004) and Services for UMTS (with Joe Barrett, Wiley 2002). For more see www.tomiahonen.com

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